Website Header Treatment

  • Use title case
  • Location in bold/parenthesis – (City, State, Country – no abbreviations). Do not include date after location
  • Modify news title to display name and position (e.g. remove “Smithers Announces”), limit to 3 lines
  • Modify page description to max 5 lines, summarizing article rather than copy/paste of article/news release intro
  • Use boilerplate at end of news articles (### is used only for documents sent to media and not needed on website)
  • Insert header above downloadables (e.g. “Download the brochure”)


  • News article – when possible, use head and shoulders shot rather than full close up




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